Background

Mal Warwick Donordigital is a consulting firm that specializes in marketing and fundraising for large 6- and 7-figure nonprofit organizations. In 2021, I contributed approximately 10 emails to the Giving Tuesday and year-end campaign for one of their clients, KQED in San Francisco.

The Results

The 2021 campaign was a great success, pulling in $335,968 more than the 2020 campaign. And while the campaign I worked on resulted in fewer overall donors, each donor was inspired to give an average of $75 more than donors did the previous year.

After sending the following note, John, a Senior Account Executive, invited me to help them with the 2022 campaign (which is currently underway).

“Wanted to follow up and let you know that KQED’s Year End campaign really exceeded our expectations. Thanks for your hard work on these projects!

2021: $2,217,898 from 9,387 donors

2020: $1,881,930 from 11,669 donors

–John N.”